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Neon signs and billboards in Times Square, New York Rein in advertising to help tackle climate crisis, report urges Industry promotes materialism and lifts sales of climate-harming products, study says Neon signs and billboards in Times Square, New York. Photograph: Erik Pendzich/Rex/Shutterstock Neon signs and billboards in Times Square, New York. Photograph: Erik Pendzich/Rex/Shutterstock Last modified on Fri 27 Nov 2020 03.38 EST Advertising needs to be controlled and changed to reduce its impact on the climate, according to a report released as consumers prepare to spend billions on Black Friday. The report by the New Weather Institute thinktank and the charity We are Possible examines how advertising indirectly contributes to climate change and the ecological emergency. Researchers say the promotion of consumerism, materialism and a work-and-spend cycle, and the industry’s role in pushing sales of beef, tobacco, high-polluting SUVs and flights, are all part of that indirect role. The report says the advertising industry has so far escaped scrutiny about its role in contributing to climate change. Tim Kasser, an emeritus professor of psychology at Knox College in Illinois, who co-authored the report, said over at this website there was a body of evidence to show that in order to make progress in addressing and reversing climate and ecological degradation, it would be prudent to rein in and change the practices of the advertising industry. “This report argues that enough sound empirical evidence exists to support the conclusion that the advertising industry indirectly contributes to climate and ecological degradation through its encouragement of materialistic values and goals, the consumption-driving work and spend cycle, and the consumption of two illustrative products, namely beef and tobacco,” Kasser wrote. The researchers examined several studies linking exposure to advertising with increased materialism.

https://www.theguardian.com/environment/2020/nov/27/rein-in-advertising-to-help-tackle-climate-crisis-report-urges

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